PrettyFeet Creations

Challenge: PrettyFeet Creations, a boutique handmade Foot Jwelleary company, approached NessCode with several challenges:

1. Limited online presence, relying mostly on craft fairs and word-of-mouth
2. Difficulty showcasing their custom design options to potential customers
3. Need for a streamlined order process for custom-made shoes
4. Lack of efficient inventory management for materials and finished products
5. Desire to reach a broader audience beyond their local market

Solution: NessCode developed a comprehensive e-commerce solution tailored to PrettyFeet Creations’ unique needs:

1. Custom WordPress website with WooCommerce integration
2. Interactive shoe designer tool allowing customers to visualize their creations
3. Detailed product pages with high-quality images and 360-degree views
4. Custom order form for made-to-measure shoes
5. Inventory management system for both materials and finished products
6. Blog section for sharing shoe care tips, fashion trends, and company news
7. Integration with social media platforms to showcase customer photos and reviews

Key Features:

• Mobile-responsive design for seamless shopping on any device
• Secure payment gateway with multiple payment options
• Size guide and measurement instructions for custom orders
• Customer account area to track orders and save favorite designs
• Email marketing integration for newsletters and promotions
• SEO optimization for improved online visibility

Results: Six months after launching the new e-commerce website, PrettyFeet Creations experienced significant growth:

• 250% increase in online sales
• 40% of sales now coming from outside their local area
• 35% increase in average order value
• 50% reduction in order processing time
• 30% increase in repeat customers
• Featured in two national fashion blogs, boosting brand awareness